SOS Mood Board
Ideation
Initial mood board rooted in the action sports, independent music, and streetwear culture. From initial ideation, line plan was strategize for both an ecommerce, and brick and mortar presence.
SOS Branding Mockups
Design
‘SOS’ or ‘Sink or Swim’ branding created around the ‘white flag’ of defeat as an anti-phrases, or rhetorical device, to reflect the rebellious counter-culture inspired character of the brand.
Line Plan
Line plan execution starting from SKU layout, sampling, QC, and approval of first collection.
Brick and Mortar Design and Execution
Flagship Brick and Mortar Store execution.