I'm Ian Hoey. My friends call me "Hoey". I'm first and foremost a lucky husband to my beautiful wife and a proud father of two amazing boys.

I’m a seasoned merchandise manager, leader, and creative, with a strong focus on product development and merchandise management. I’m expert in visual merchandising, business communications, managing and developing a product, product ideation, and process design with a strong expertise in eCommerce, communication, and vendor relationships. I have created a product from initial idea, to production, and through its life cycle, even getting my hands dirty and shipping the product myself.

As a consultant, I have created multi-million dollar programs for start-ups, medium to large publicly owned organizations, sports franchises, clothing brands, and Grammy award nominated artists. I have worn many hats in my career – developer, merchant, buyer, designer, manager, marketer, and strategist.

I pride myself on being well-rounded and versatile, finding excitement in new challenges and growth opportunities. I've worked with incredible people and companies such as TILLYS, SONY, Marvel, and the NFL/NBA/MLB and NHL to now a eCategory Merchandise Manager for one of the worlds largest premier floral and gifting companies, FTD inc. and

For me, every day is a blessing. I love playing music, 80's pop culture (Die Hard Back to the Future Fan), making people laugh, triathlons and running, the art of self-development, books, the speed of business, and my coveted family time. For me, it's never a bad day, just a great chance to grow. Live Aloha! Mahalo!